2
Visit us in store at 562 Spencer St, West Melbourne, VIC 3003
WELCOME
The electronics industry always moves fast and is certainly not forgiving.
2015 raised the bar. Retail heavy weights tumbled, technological change
gained pace and traditional markets were tossed to the wayside. We at
Radio Parts were perhaps fortunate in reading the market and thanks to you
guys, enjoyed another great year.
For many years, retail dinosaurs and smarty internet businessmen have
argued about the future of our industry. Who will prevail? While savvy
internet vendors have capitalised on free publicity, it was a non-event. There
is and always will be convergence. We need to develop the web to support
our bricks and mortar businesses. In 2015 the market crucified Dick Smith
for selling only 8% of product on the web, highlighting the importance of
offering your customers all options. So understanding this, our major
changes in 2015 were the new showroom and piles of web content.
The first few months of the year were spent building our new showroom.
I've been asked on many occasions, why invest in a showroom? It's a costly
exercise in a competitive market. While this is true, there are two reasons.
First, we need low ongoing running costs. So while there is a large initial
investment, the new layout has low ongoing costs. So natural light, polished
concrete, LED lighting and more efficient shelving. The second reason is that
we had no choice. We needed to remove asbestos, old electrical wiring and
data and install displays that could efficiently explain an increasing complex
story. Over the life of the showroom, it will become a very useful tool for the
sales guys and Radio Parts clients.
The second aspect mentioned above is web content. Now every training
session is uploaded to YouTube. Hundreds of product reviews are uploaded.
The Radio Parts website saw weights added to every product. When fully
complete, this will allow a simple and universal freight system, where you
can tell the exact cost of an order. The accuracy of an order will also be cross
checked by its weight. Social media like Facebook is more heavily used to
communicate deals, changes and industry news. We'll see this continue
into 2016 with a more simple check out process. The paperless office will
also be finally rolled out to you guys in the form of electronic invoices and
statements.
The final aspect of my yearly rant involves product changes in 2015. When
it comes to product, we have seen a leap towards IP web-based technology.
It seems that every product uses data cabling or Wi-Fi with a big focus on
multiroom. The mass-market for CCTV cameras moved to IP in 2015. The
TV channels (FreeviewPlus) started streaming over the web and offering
on-demand services. The 20 year Foxtel reign was also challenged by web-
based rivals, Netflix, Stan and Presto. On top of this, cloud services were
increasingly used, making the internet truly ubiquitous.
So 2016? We're just looking forward to showing you more fun technology.
Sitting down with you at a training session. Making you laugh with our
ridiculous newsletter covers. Once again, I'm so glad that you took the time
to read my spiel and look forward to your company in 2016.
Michael SWANN - Sales Manager
Electronics
&
Components
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ISSUE 117
//
OCTOBER2015
OHWELL,AT LEAST YOURPHONE ISSAFEWITH
NILLKIN
PHONE CASES
PAGE
05
WHYNISSANSUPERCARS
TRUST ICOMRADIOS
PAGE
02
PAGE
04
THELATEST
TVSNOW INSTOCK!
PAGE
06
THELATEST
DOSSTESTEQUIPMENT
THEBESTU.S.MADE
NETWORKTESTERS
Pg.6
WHISKY,BAGPIPES&
THEFINESTAVCABLES
Pg.2
.
IS IT TIME TO LOOK AT
4K
ULTRA HD?
Electronics
&
Components
Issue 111
//
April2015
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BRANDNEW
YAMAHARECEIVERS
PAGE
02
PAGE
04
BRANDNEW
PRO-JECTTURNTABLES
PAGE
03
BRANDNEW
TP-LINKNETWORKING
YAMAHA HAVE SOMETHING
UP THEIR SLEEVES!
I G
I
!
FINDOUTMORE
ONPAGE
02
BETHE1STTOSEETHIS
TECH INTHEFLESH!
Electronics
&
Components
ISSUE 115
//
AUGUST2015
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HDMIDISTRIBUTION
WITHOUTCOMPROMISE
WHATYOUNEED TO
KNOWABOUTHDBT
PAGE2–3
Electronics
&
Components
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LTE isGO! IsyourTV?
PAGE7
Issue 109
//
February2015
SCREENPROTECTORS
THAT...PROTECT!
PAGE5
ENJOYYOUR
FREECOPYOF
DOSSSECURITY
2015
Electronics
&
Components
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ISSUE 118
//
NOVEMBER2015
SPECIAL
EDITION
•
MASSIVE 12 PAGE
•
PAGE
05
THELATEST
PROJECTORS+MORE!
PAGE
04
EXCLUSIVE
BUY-INONLYPRODUCTS!
PAGE
02
ALLNEWB&W
CI&CMSERIES!
RADIO PARTS IS
EXPANDING
CAMBRIDGECXSERIES
CUTTINGEDGEAUDIO
PAGE
2
POWERSONIC'S
SLAALTERNATIVE
PAGE
4
PAGE
3
WE'REEXPANDING—
ANDSTAYINGOPEN
NEWPRODUCTS
COMINGTHISMAY
PAGE
7
READMOREABOUTOUR
SHOWROOMRENOVATION
onpage3
Electronics
&
Components
ISSUE 112
//
MAY2015
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PAGE
8
ULTRAHEAVY-DUTY
BATTERIES
PAGE
5
YOUR
MEDIA!
FREE
RE
SHOWROOMRENO
LATESTUPDATE
PAGE
3
KINGRAYPRO
HEADENDKITS
PAGE
7
ENERGIZERLED
LOWPOWERGLOBES
PAGE
3
THEONLYEXPANDABLEMEMORY
FORYOUR IPHONEOR IPAD!
Electronics
&
Components
ISSUE 113
//
JUNE2015
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Electronics
&
Components
ISSUE 116
//
SEPT2015
ANDROID
MINIX
NEOX8HPLUS
MEDIAHUB
USB-OTG
TV TUNER
VOGEL'S
UNIVERSAL
TABLET
MOUNTS
DOSS IPCAMERAS
Pg.6
FULLHD
1080P
TABLETMOUNTS
Pg.3
IPACCESSCONTROL
Pg.2
Electronics
&
Components
Issue 110
//
March2015
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EARTHQUAKESOUND
BACK INSTOCK!
PAGE
3
ELECTRONICS
PAGE
6
OURBRANDNEW
SHOWROOM IS
FINALLYCOMPLETE!
moreonpage3
RENOVATION
COMPLETE!
C
ET
SANUSACCESSORIES
NEW& INSTOCK!
PAGE
5
Electronics
&
Components
ISSUE 114
//
JULY2015
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Issue 108
//
January2015
2015
THE YEAR'S BEST
AUDIO & AV
SEE THEWINNERS INSIDE THIS ISSUE!
SANUS 19"RACKS
&MOUNTS
PAGE6
INTRODUCING
AIPHONE JPSERIES
HOME INTERCOMS
PAGE7
Electronics
&
Components
THELATEST
IN-STORE
LIQUIDATED
AERIAL7STOCK
STUDIOACOUSTICS
BELOWCOST
ENDOFLINE
ITCCLEARANCE
ENDOF LINE
SPECIALS!
pg
2-3
pg
6-7
pg
4
pg
5
Electronics
&
Components
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ISSUE 119
//
DECEMBER2015
In case you have missed it, here's all our covers from 2015 in reverse chronological order! If you aren't receiving our monthly newsletter, why not send
us an email at
to get on the list?